Wikinvest Wire

The Cash4Gold Super Bowl Ad

Monday, February 02, 2009

Yesterday's Cash4Gold Super Bowl ad says a lot more about the dire condition of the typical American's balance sheet than it does about the trajectory of the gold price.


In case you weren't aware of the intentional irony, both Ed McMahon and M.C. Hammer have squandered fortunes over the last ten years...

Here's the head of the company to explain how their operation works - you get from 50 percent to 80 percent of the spot price on most jewelry.


It would be interesting to know what kind of a haircut this would be off of a "typical" retail price for the stuff (if there is such a thing). Most people are deluding themselves if they think that jewelry is anywhere near as good an investment as gold bullion in coin or bar form which, today, fetches about $20-$30 over spot.

I wonder if some poor saps mail in gold coins when they might be able to get hundreds of dollars an ounce more simply by going to the local coin shop.

6 comments:

Anonymous said...

This is an interesting one since Kevin Depew (Mr. T indicator) was arguing it may be a contrarian sign of an interim top for gold. I'm not sure what to think because, although widely publicized, it is actually a recommendation sell rather buy.

Mathlete said...

It appears to be more forced selling to me, i.e. weak hands into the strong hands.

Now, the Monex and Blanchard ads on TV are another story, but then again I've been hearing gold ads on talk radio for the past 15 years.

wise said...

and Cash4gold is trying to spread around some hush money to make google forget about their lowballing....

http://www.cockeyed.com/citizen/goldkit/reputation.shtml

Anonymous said...

Ummmm... so just fill up an envelope labeled "Cash4Gold" with all my gold jewelry and mail it through the postal service?

Riiiiiiiight.

fish said...

I hope poor Ed is satisfied with mere porcelain after hocking his gold toilet!

I guess they have an oversized envelope for that!

Anonymous said...

See also:

http://consumerist.com/5144296/10-confessions-of-a-cash4gold-employee

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