Wikinvest Wire

A Different Kind of Windfall

Tuesday, January 10, 2006

In previous centuries, windfalls were unusual. The vast majority of people lived their entire lives without ever experiencing the unmitigated joy resulting from a large sum of money landing squarely in their lap.

A lucky set of lotto numbers, the passing of a distant relative, an unsecured bag falling from an armored truck - the odds of achieving unearned, unexpected riches were long.

In this century, that has changed.

Millions of homeowners have seemingly been the beneficiaries of a windfall in home equity as a result of the recent housing boom. In the bubbliest areas, it is not unusual for ordinary homeowners living in average homes to have built up a half a million dollars in home equity.

[We say "built up" in a derisive sort of way here, as this phrase once connoted hard work in the form of regular payments against principle over many years - this is markedly different than the labor-free form of equity building of today.]

With prodding from lenders at nearly every commercial break, it is exceedingly difficult for homeowners to be unaware of their home equity. With innovative loan products and lightning fast loan approval, it is extraordinarily easy to access.


What do homeowners do with their windfalls?

Home improvements seem to be the most popular choice - remodeling, landscaping, and additions. These are all easy decisions to justify to a windfall beneficiary who perhaps has difficulty accepting good fortune at first.

The good fortune initially appears in a tangible way when checks or bank deposits with five digit numbers are examined - many homeowners stare in disbelief as they come to understand how their home equity has been transformed.

Six digit numbers inspire more awe, but over time, large figures become routine.

With money flowing freely it is easy to lose track of value. Historically, certain improvements have maintained their worth over time - kitchens and bathrooms fare best.

Redoing kitchen cabinets or modestly updating a thirty year old vanity will normally result in a slightly higher sale price, on par with the cost of the improvements, when the home is eventually put up for sale.

Today, many home improvers seem to have forgotten this "value" consideration. With so much money available, and with recent price appreciation projected into the future, there seems to be little concern for lasting value.

Today, it's all about achieving dreams - a dream kitchen, a dream master suite, a dream backyard. The home improvement industry has been revitalized in recent years as more and more companies offer ever luxurious and innovative ways for homeowners to achieve their dreams.

Dreams are usually expensive, but when windfalls are involved, "expensive" is relative.

Should housing prices reverse in a big way, many homeowners will be surprised to find that the resale value of their dream upgrades will not fare well when resold into a buyer's market.

Buyer's markets have a nasty way of compressing the value of upgrades, especially expensive upgrades.

A sixty thousand dollar kitchen upgrade may fetch only a small fraction of that amount in the form of a premium to comparable homes when the home is resold into a market where inventory is high and prices are sliding.

Elaborate landscaping, costing many tens of thousands of dollars, may prove to be a hindrance to the sale of a home, as perhaps the project was just a bit too unique - satisfying to the homeowner, but holding less appeal to buyers when there are many other backyards from which to choose.

This is a cruel reality that few consider when making upgrades today.

Few home improvers give even a passing consideration to the possibility that the dream they are achieving today, through what they believe is a home equity windfall, might be viewed differently in the years to come.

When realizing that over a hundred thousand dollars spent in home improvements may yield only a tiny portion of that amount when circumstance arise causing the home to be unexpectedly sold into an unfriendly market, they may look back at their dream upgrade and see it as a nightmare.

Over the years, the value had faded but the debt remained.

At this time, many people may also realize that the home equity windfall of the early part of this decade was a different kind of windfall, or perhaps, not a windfall at all.

They may come to understand that what they thought was a windfall was simply a clever way to get homeowners to borrow money and spend it.

7 comments:

Anonymous said...

First of all, I think your figures regarding the amount of "equity buildup" are way off. (I put the phrase in quotes for the same reasons you use the term "derisive" to describe it.)
$500,000 is nothing. $500,000 doesn't buy you jack in Southern California: maybe a condo, or maybe a crackerbox in a dumpy neighborhood, but not a normal house in a normal neighborhood.
No, the typical Southern California homeowner, in a "normal" home in a normal upper middle class neighborhhod, who has been in the place for a while, is doing something wrong if he or she doesn't have at least $1 million in "equity buildup." Thus, the typical Southern California homeowner in the typical upper middle class neighborhood is a "millionaire." (Notice, again, the use of quotation marks around the term "millionaire.")
Somehow, the term "millionaire" just doesn't carry the same cachet that it used to, especially when you are merely a "housing millionaire" as opposed to a "real" millionaire who made his money the old fashioned way. (What that is, I leave for another commentator on another day.) The fact that there are tens, if not hundreds, of thousands of housing millionaires in California also does not add to the term's cachet.
As my wife likes to say, "A mill just doesn't buy you anything."
But that doesn't keep people from wanting to live like millionaires.

Second, I think your posting, although it is excellent and certainly hits a chord, leaves out one extremely important aspect of the "luxury rennovation": the home improvement contractors who profit off of the largesse (and stupidity) of the new housing millionaires. Some of these contractors are honest folks trying to make an honest living. However, many (I would argue, a majority) are simply out to take your money while doing as little work as possible. The fact that housing equity is so accessible makes it easy for the contractor to demand, and the hapless homeowner to pay, top dollar for often shoddy, inferior work. And that assumes you can even get a contractor to give you the time of day, if you are trying to find one to do only a "small" rennovation worth, say, in the low six figures.

So, I would argue that the housing boom has had two negative social effects (at the very least): it has debased the value of achieving a net worth of over $1 million, which used to be a marker of genuine success in our society but has now been rendered meaningless by housing inflation, and it has utterly corrupted the home improvement contracting industry.

Anonymous said...

Let's not forget all those hard-working illegals that the "Home Improvement" contractors are hiring....

Here in Atlanta there has been a veritable flood of California homeowners who have moved in with wallets stuffed from selling their West Coast property. They bid up the prices here... to say nothing of the traffic. This happened back in the late '70's and early '80's with New Yorkers moving down South.

Of course in Atlanta you can still get a decent mini-Mansion for well under $500K. Californians think they've found nirvana.

Anonymous said...

when I drove past a neighbor's house and looked at their Lexus and Mercedes sitting in the driveway, then looked at their little boy driving around the sidewalk in one of those gawd-awful Cadillac Escalade mini-SUVs for kids, I thought, this guy must be a doctor or a lawyer, but then I thought, no, he's probably just a slightly above average wage-earner who is spending his home equity.

Anonymous said...

One thing that irritates me is that the interest on home equity loans is tax deductable up to a certain amount. You have secretaries borrowing on their credit cards to make ends meet, people lower down the scale borrowing on their next pay check for the same and trips to Europe or vanity kitchens are what we subsidize.

And not just through taxes but through distortions in the economy caused by this borrowing.

Fixing this is a first step in tax reform.

Anonymous said...

Most people really don't know where the value is in their house so anything they do is considered inexpensive, but in these coastal urban areas 90% of the value is in the land and the house really doesn't amount to anything. Most kitchen and bathroom remodels can pay for themselves, if one watches the costs, but too many think cost doesn't matter when it is so small compared to the value of the property.

Tim said...

You know, I seem to recall reading good commentary from John Berry before, but this sounds just like the Baumer. They must have had some extra bonus money laying around at Goldman Sachs and bought John and Caroline some nice Christmas gifts.

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