From The Economist

Though the print edition of The Economist no longer arrives in time for weekend reading, the following advertisement did. This just goes to show how quirky those folks are - quirky being one of two qualities that help out quite a bit if your goal is to be interesting.

The other quality? Having an opinion.

Something sorely lacking in many U.S. publications and one of the reasons that this magazine is one of the very few that are delivered to our mailbox.

So, here's the advertisement - it doesn't look like much at first.
Open the little seal and it unfolds to twice the size.
Open again and it doubles in size again. The picture below is blurry, but it doesn't matter - there's nothing on it.
Unfold again and there it is - eight times the original size with the contents of the first picture in the lower right corner. What the heck is this thing?
Flip it over and there is some text at the bottom asking current subscribers to nominate friends and family to receive the publication - this is presumed to be an offer for a discounted subscription rate if referred by a current reader.
But, there, just above the crease in the middle are the words Passionately Red.

Quirky indeed.

ooo

Last week's cartoon.