Monday, July 06, 2009
Here's an interesting story($) in the WSJ about a company that makes guitars in Nazareth, Pennsylvania, not far from where your humble editor grew up.
At a bustling factory on the outskirts of this eastern Pennsylvania town, one of the world's oldest guitar makers is using a Depression-era strategy to keep production flowing and avert layoffs.The family company was founded almost 200 years ago - they've seen a lot.
Workers at C.F Martin & Co. are putting finishing touches on the solid-wood 1 Series model, so named for its simplicity. It lacks inlay, as did the company's stripped-down 1930s model, and is expected to sell for less than $1,000, breaking a key price point and far less than its $100,000 limited-edition guitars made of Brazilian rosewood. More popular Martins generally sell for $2,000 to $3,000.